Effective Intercultural Communication Skills

The role of culture in international business is now recognised as having a major impact on international sales, marketing, recruitment, management and mergers. In short, culture is behind everything we do or say. Therefore, in a multi-cultural business community, there is ample opportunity for misunderstandings and poor communication. Both will have negative effects on people and businesses. Intercultural communication skills are now increasingly being recognised as a critical element in succeeding on the global stage.